FORMATION OF INTELLECTUAL CORPORATE CAPITAL: METHODS AND MODERN TRENDS
Ключевые слова:
human capital, corporate universities, structural capital, organizational capital, R&D, M&A, outsourcingАннотация
The accumulated assets of intellectual capital serve as the basis for the formation of competitive
advantages of TNCs in the global economy. The world leading corporations are diversifying methods of forming and
attracting intellectual capital in terms of increased competition. The aim of the study is to identify modern features and
methods of intellectual capital accumulation as the basis of competitive advantages of TNCs in the global environment.
The findings imply that the basis of leadership and high competitiveness of TNCs are the accumulated assets of
intellectual capital. The result of the study was the systematization and disclosure of the methods of accumulation of
intellectual corporate capital. The current trends in the accumulation of intellectual capital assets by leading TNCs of
the world are revealed. The accumulation of corporate intellectual capital of corporations is carried out on the basis of
large-scale investment in assets: the development of corporate forms of personnel training, a tremendous increase in
R&D expenses, the formation of distributed innovation networks and open innovation platforms, the introduction of
the latest knowledge management mechanisms. The forms of attracting intellectual capital from outside are actively
used: the search and attraction of talented and highly qualified human resources from other countries, the purchase of
patents, technologies, management models, mergers and acquisitions of companies, etc. Transnational corporations are
becoming the leading subjects of spending on science in the world: in the top ten countries they account for more than
half of all R&D costs, and in the leading countries of the USA and China - up to 80%. The accumulation of corporate
intellectual capital is characterized by tendencies in the formation of two powerful world leaders - the USA and China,
increased competition, a sharp increase in R&D costs, regional and industry transformations. The world leaders in
science spending are the corporate sector in the United States and China. The sectoral structure of the world's leading
transnational corporations is changing: instead of oil and automobile, the top ten transnational corporations now mainly
include computer and high-tech companies. Aggressive strategies for increasing intellectual assets are being
implemented. An effective tool for accumulating intellectual assets is mergers and acquisitions. The leaders in the
number of mergers and acquisitions are TNCs from leading countries: USA, China, United Kingdom, Germany and
Japan. The formation of corporate intellectual capital is an important step in building an effective synergistic interaction
of all the constituent triangles “business-education-science”. This triad is a key tool for the strategic development of
the knowledge economy for any country in the world.