CORPORATE SOCIAL RESPONSIBILITY AND PROSPECTS FOR SOCIAL PROJECT MANAGEMENTOF ENTERPRICES
Ключевые слова:
social responsibility, enterprise, design, external and internal environment, risks.Аннотация
The concept of social responsibility is the result of the evolution of traditional views on the nature of
management due to the assessment of the organization's activities impact on the external environment; an approach
that has shown its effectiveness and efficiency over decades of practice. Along with the contribution of
environmental issues to the formation of socially responsible behaviors, a significant contribution to the development
of this concept is the revision of the organizations image and their place in society, understanding the hidden power
over the formation of favorable economic conditions and defining the complex motives that determine their
philanthropic inclinations. In modern conditions the concept of social responsibility is one of the most important
strategic management tools used to maintain the competitiveness of the enterprise, it is used in enterprises to assess
and plan activities that contribute to the harmonious development of internal and external social environment.
