THE ROLE OF MARKETING RESEARCH IN IMPROVING THE EFFICIENCY OF HOTEL ENTERPRISES IN KAZAKHSTAN

Авторы

  • Asan Zheldibayev
  • Yerkin Nessipbekov
  • Almaz Belgibayev
  • Zhanat Belgibayeva
  • Gulmira Appakova

Ключевые слова:

marketing, policy, hotel business, accommodation, hotel service, visitor.

Аннотация

This article justifies the need for marketing research and provides an analysis of the situation in the
hotel services market.
When carrying out research the following methods were used: scientific abstraction, statistics-economical,
analysis and synthesis.
The following results were obtained in the course of scientific research: firstly, the role and importance of
marketing research were considered; secondly, the analysis of Kazakhstan accommodation places by categories and
visitors was conducted; thirdly, the prospects for the development of hotel business in Kazakhstan were justified.

Загрузки

Опубликован

2020-04-07

Как цитировать

Asan Zheldibayev, Yerkin Nessipbekov, Almaz Belgibayev, Zhanat Belgibayeva, & Gulmira Appakova. (2020). THE ROLE OF MARKETING RESEARCH IN IMPROVING THE EFFICIENCY OF HOTEL ENTERPRISES IN KAZAKHSTAN. Научный журнал «Доклады НАН РК», (2), 139–144. извлечено от https://journals.nauka-nanrk.kz/reports-science/article/view/804

Выпуск

№ 2 (2020): Доклады НАН РК

Раздел

Статьи