INNOVATIVE APPROACH IN THE FINANCIAL SPHERE IN THE CONDITIONS OF GLOBALIZATION OF ECONOMY

Аннотация

In our time, there is a financial and economic globalization, which represents the internationalization
of production, capital and information at a fundamentally new qualitative level, accompanied by an adequate change
in economic relations. Finance has been the most affected by the globalization process. The introduction of
innovations will allow banks to optimally allocate their resources, minimize costs, improve the delivery channels of
banking products to the consumer, improve the quality of the services offered and thereby increase the efficiency of
banking activities, and also ensure the growth of competitiveness of the bank in the financial market. At the same
time, according to the authors, the new technologies provide the degrees of freedom and choice that were not
previously available to the bank’s customers - convenience (speed, control and independence).